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Beyond Vanity Metrics: What's the future for integrated campaign management?
Manage episode 396908683 series 3518862
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As clients still put out RFPs including vanity metrics such as AVE (advertising value equivalency), we ask: what does the future look like for measurement that cuts across marketing, PR and advertising and how do we bring this to life in a practical way?
FINN's experts, Jonathan Mathias (Senior Partner, Global Intelligence, FINN Partners UK) and Safina Samian (Senior Partner, FINN Partners Singapore) sit down with AFINNity host, Elliott King to share their thoughts on and combined experiences on this topic.
FINN Partners is one of the fastest-growing global, independent marketing and communications agencies in the world, serving clients through a powerful combination of bold creativity, informed strategy, hands-on partnership and highly specialized expertise.
More than an agency, we are a diverse collective of passionate individuals with a heart and conscience who help brands craft and share their stories in ways that drive business value and make a positive impact in the world.
In this podcast, host Elliott King (Managing Partner of MintTwist, a FINN Partners Company) talks to FINN experts located the world all over to get their hot takes on what's happening, explore what works (and what won't or hasn't) and how these would impact the future of marketing and communications.
FINN Partners is one of the fastest-growing global, independent marketing and communications agencies in the world, serving clients through a powerful combination of bold creativity, informed strategy, hands-on partnership and highly specialized expertise.
More than an agency, we are a diverse collective of passionate individuals with a heart and conscience who help brands craft and share their stories in ways that drive business value and make a positive impact in the world.
In this podcast, host Elliott King (Managing Partner of MintTwist, a FINN Partners Company) talks to FINN experts located the world all over to get their hot takes on what's happening, explore what works (and what won't or hasn't) and how these would impact the future of marketing and communications.
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