What does AI mean for the marketing and communications industry?

AFINNity

Artificial intelligence (AI) is here, and it's here to stay. From Google’s launch of Bard to Meta Platforms introducing new advertising products that use AI to help marketers run campaigns more efficiently, the AI sector has hit a fresh peak of hype driven by the popularity of software like ChatGPT.

But how exactly will this affect how we market and communicate? In this episode, we delve into the impact of AI, we explore how AI technologies are revolutionizing customer insights, personalization, and campaign optimization. Our experts Thomas Morris (Senior Partner, Global Intelligence, FINN Partners UK), Joyce Liong (Senior Partner, FINN Partners Singapore) and Joshua Wang (Director, Research & Insights, FINN Partners Singapore) will also address the ethical considerations surrounding AI in marketing, such as data privacy and algorithmic bias.

Who's on board, and who's against? And why? Listen to find out.

FINN Partners is one of the fastest-growing global, independent marketing and communications agencies in the world, serving clients through a powerful combination of bold creativity, informed strategy, hands-on partnership and highly specialized expertise.

More than an agency, we are a diverse collective of passionate individuals with a heart and conscience who help brands craft and share their stories in ways that drive business value and make a positive impact in the world.

In this podcast, host Elliott King (Managing Partner of MintTwist, a FINN Partners Company) talks to FINN experts located the world all over to get their hot takes on what's happening, explore what works (and what won't or hasn't) and how these would impact the future of marketing and communications.