Core Components of a Brand (Part 2)

Africa Brand Academy

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2y ago 36:30

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This Episode contains snippets of our Brand Workshop, Sharon Alfred and Ejiro Akpobome sit to talk about the other components that every brand needs and the importance of having these components as a brand

How to use the leading brand-building quadrant to generate other components

Brand Identity
Brand Messaging and story
Brand Differentiation and Brand Promise
Brand Experience
Market Positioning and archetype
Brand Presence

Viewing a Brand( Product, Personal, or Business) as a Human

Difference between Brand story and Brand Message

Difference between Brand Differentiation and Promise

Difference between Brand Positioning and Archetype

Get the eBook by Ejiros In Between the Lines (Critical Thinking in Business) Here

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25 episodes

#Business #Alfred Sharon