How to identify your right target market

Africa Brand Academy

For your marketing to work, you must correctly identify your target market, because without this you will just be setting money on fire. because there will be no conversion whatsoever.

Understanding who your audience is and what they want is always done first because then it can also help you when developing your other brand strategy elements like your Differentiator, Positioning Strategy, Positioning Statement, Brand Personality & Archetype, Brand Voice & Language, Messaging Framework, Storytelling Framework, Brand Identity System, Brand Expression and Experience

In this episode Sharon will be talking about these topics:

• Who your target market is
• Difference Between Your Target Audience and a Persona
• Difference Between Target Audience and Target Market
• Why it is Important to find your Brand Target Audience
• How to define your Target Audience
• How to know If you are attracting the right audience
• What's Next after finding your audience?

You can contact us if you need help structuring your personal brand, or if you would love to join us in our next Brand Workshop

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