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EP001: Newsjacking Prince, Hilary Trolling the Internet, and KFC Australia.
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Welcome to the first episode of After Hours Marketing. Your hosts, Damon Gochneaur, Andy Odom, and Greg Allbright discuss marketing lessons and tactics you can learn from recent breaking news. In today's episode, the guys dive into how to correctly make a tribute to someone who has recently passed away, marketing tactics Hilary Clinton is using, and some 'bad' backlash that happened to KFC.
Key Takeaways:
[1:10] Greg and the guys have decided to get the band back together. This is their second podcast.
[1:35] Andy talks about podcast format.
[3:00] After Prince died, a lot of publications tried ‘newsjacking’ the event. When should you do it? When shouldn't you?
[5:00] The guys talk about who did it right and who didn't.
[10:05] When a corporate brand tries to highlight people's emotions, it can blow up in their face quickly.
[11:25] Think about your customer, does it make sense to make a comment? Is there a connection?
[12:25] One of Hilary Clinton's super packs will be spending a million dollars to combat misinformation/attacks about her on social media.
[14:55] It's interesting because this is a lot of money to be spending on something that no one has done before, at least in a public and organized kind of way.
[15:25] Obama used a lot of digital channels for advertising, but he didn't use tactics to counter his critics.
[16:50] Will they be able to turn it into a meaningful dialogue or will they get trashed by the typical social media trolls?
[19:35] How do you effectively test whether this tactic works or not?
[21:30] KFC Australia and #NSW.
[22:25] Despite trying to be a little risky and edgy, KFC got a lot of backlash for their advert.
[23:10] KFC still got a lot of attention, though.
[25:40] Selling sex doesn't discriminate anyone.
Mentioned in This Episode:
www.gregallbright.com/
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