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Michel Juvillier explores the French Ad tech market

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Manage episode 321098865 series 2512842
Content provided by Nathan Anibaba. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Anibaba or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Michel Julliver is the Founder of The Societies Media. He has been in the media and advertising industry for over 30 years and was one of the first people to sell online advertising in France.

He also runs the Programmatic Society, a weekly video program discussing all things Marketing, Data and Advertising programmatic.

We talk about:

🔸Where his media career started and how he founded TheSocieties.Media

🔸The impact of influencing highly targeted people vs mass audiences

🔸How much brands should rely on owned and earned media

🔸The opportunity Connected TV presents for B2B marketers

🔸Diversity in the industry and what more can be done

This interview is brought to you by Accountinsight the B2B programmatic advertising platform for B2B agencies and brands. Learn more about our episode sponsor here: AccountInsight.ai

Enjoy the conversation

  continue reading

200 episodes

Artwork
iconShare
 
Manage episode 321098865 series 2512842
Content provided by Nathan Anibaba. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Anibaba or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Michel Julliver is the Founder of The Societies Media. He has been in the media and advertising industry for over 30 years and was one of the first people to sell online advertising in France.

He also runs the Programmatic Society, a weekly video program discussing all things Marketing, Data and Advertising programmatic.

We talk about:

🔸Where his media career started and how he founded TheSocieties.Media

🔸The impact of influencing highly targeted people vs mass audiences

🔸How much brands should rely on owned and earned media

🔸The opportunity Connected TV presents for B2B marketers

🔸Diversity in the industry and what more can be done

This interview is brought to you by Accountinsight the B2B programmatic advertising platform for B2B agencies and brands. Learn more about our episode sponsor here: AccountInsight.ai

Enjoy the conversation

  continue reading

200 episodes

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