The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Pete Hendrick discusses the Brand to Sales revolution
Manage episode 335481963 series 2512842
Content provided by Nathan Anibaba. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Anibaba or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pete Hendrick is the Managing Director at Octopus Group the Brand to Sales agency, a B2B agency making their clients famous and growing their sales.
Over a 20-year career with the agency, Pete has helped build Octopus into a powerhouse B2B marketing agency with clients like Visa, BT, Siemens, Rolls Royce, and Logitech to name a few.
Octopus was recently acquired by Publicis, making the company's future even more interesting.
We talk about:
🔸 How Octopus Group came about and the major milestones
🔸 Why now is such a good time to be in B2B marketing
🔸 Why brands thrive when awareness and sales work together
🔸 The role of creativity vs data and tight targeting
Enjoy the conversation
Mentioned in this episode:
Agency Dealmasters is brought to you by Bridge
Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org
200 episodes
Share
Manage episode 335481963 series 2512842
Content provided by Nathan Anibaba. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Anibaba or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pete Hendrick is the Managing Director at Octopus Group the Brand to Sales agency, a B2B agency making their clients famous and growing their sales.
Over a 20-year career with the agency, Pete has helped build Octopus into a powerhouse B2B marketing agency with clients like Visa, BT, Siemens, Rolls Royce, and Logitech to name a few.
Octopus was recently acquired by Publicis, making the company's future even more interesting.
We talk about:
🔸 How Octopus Group came about and the major milestones
🔸 Why now is such a good time to be in B2B marketing
🔸 Why brands thrive when awareness and sales work together
🔸 The role of creativity vs data and tight targeting
Enjoy the conversation
Mentioned in this episode:
Agency Dealmasters is brought to you by Bridge
Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org
200 episodes
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Similar to Agency Dealmasters podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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