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Content provided by Nathan Anibaba. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Anibaba or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Richard Parsons on the importance of fame in B2B marketing
Manage episode 273865389 series 2512842
Content provided by Nathan Anibaba. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Anibaba or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Book your tickets for:
7 priorities for rapid profitability and cost reduction for agencies.
He holds no punches, he says; ‘B2B marketers have lost their way, they have chased the money and jumped on the thought leadership bandwagon'.
We discuss:
Why the main objective of agencies is to create fame for their clients. In his opinion, nothing is more important than that fame metric which creates memorability, preference and ultimately buying behaviour.
They not only back this up with hard data from Binet and Field, but it’s also born out of their results for clients like Rockwool, Micro Focus, EY and Yell which have resulted in multiple awards wins.
If you are interested in:
The importance of brand and Fame in B2B marketing then you will find this conversation absolutely fascinating.
7 priorities for rapid profitability and cost reductions for agencies
200 episodes
Share
Manage episode 273865389 series 2512842
Content provided by Nathan Anibaba. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Anibaba or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Book your tickets for:
7 priorities for rapid profitability and cost reduction for agencies.
He holds no punches, he says; ‘B2B marketers have lost their way, they have chased the money and jumped on the thought leadership bandwagon'.
We discuss:
Why the main objective of agencies is to create fame for their clients. In his opinion, nothing is more important than that fame metric which creates memorability, preference and ultimately buying behaviour.
They not only back this up with hard data from Binet and Field, but it’s also born out of their results for clients like Rockwool, Micro Focus, EY and Yell which have resulted in multiple awards wins.
If you are interested in:
The importance of brand and Fame in B2B marketing then you will find this conversation absolutely fascinating.
7 priorities for rapid profitability and cost reductions for agencies
200 episodes
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Similar to Agency Dealmasters podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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