Simon Corbett on the evolution of B2B PR

Agency Dealmasters podcast

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2y ago 28:14

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Simon Corbett is the Founder and CEO of The Jargon Group, a digital-first international media, marketing and corporate communications business. They have over 70 retained clients, including Facebook.

The group owns a number of market-leading brands that provide public relations and media services to brands in ad:tech, cloud, mobile, big data, retail, fashion and automotive.

Before Jargon, Simon spent over ten years at notable agencies, including WeberShandwick, Porter Novelli and Edelman.

We talk about:

🔸 The founding story of the agency and the major milestones

🔸 How the best brands in the world approach PR and profile raising

🔸 What has changed in the ways brands get PR now

🔸 How the agency has refined/developed their recruitment process

Enjoy the conversation.

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