How IdealEstate Helps Realtors Drive More Business Opportunities w/Brody Saunders

Agent Wealth Network Live

There’s a great opportunity in leveraging real estate portals to help people build relationships and grow a network. But why are so few tech companies investing in this? How can technology and the human element get brought together to the benefit of the consumer and the transaction? How can we build relevant networks? Join Dr. Hank as he talks with Brody Saunders, CEO of IdealEstate, to discuss the value of real estate agents in today's technology landscape and how we can leverage real estate portals to grow our business.

A good real estate agent doesn’t just bring expertise. They bring a network of other professionals to make the buying and selling possible. -Brody Saunders

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3 Things We Learned

Real estate portals should be about more than leads A lot of real estate portals are just revolving doors for leads, and people can’t make connections or build relationships. IdealEstate allows for the building of networks and relationships by going beyond the transaction, connecting professionals and consumers, and allowing for collaboration. Expert agents attract equally talented professionals into their world When it comes to expertise and a high level of service, birds of a feather do flock together. A good agent will have a good lender and a lot of other really good professionals within their network. This will always benefit the consumer. Technology should help agents be better entrepreneurs, not employeesA lot of people in real estate are in it part-time because they have full time jobs. They take on the risk because they want the freedom of being an entrepreneur. The problem is, a lot of tech companies that help agents have turned them into employees and removed the freedom they were looking for.

The majority of technology companies really have no insight into how real estate should work. They’ve taken the most important part, the human element, out of the equation. Technology is meant to enhance the human element, not replace it, and we can use these tools to actually connect the best experts to each other. This benefits the consumer because every interaction with an agent is enhanced by a network of talented, capable and prepared professionals.

Guest Bio-

Brody is the founder and CEO of IdealEstate, a portal that takes the best parts of Pinterest, LinkedIn and Zillow to create a better way for you to connect with new partners and clients. Go to https://www.idealestate.co for more information.