Tips & Tricks for Communicating More Effectively from a Master Conversationalist w/Juan Sastoque

Agent Wealth Network Live

We all know that real estate is about communication and persuasion, but how do we get better at communicating with others? How can you make your prospects like you instantly? How should you prepare yourself for cold calls, and what are the things you should focus on? In this episode, Juan Sastoque, a master in the art of conversation and persuasion, shares his tactics on cold calls, scripts, and closing listings.

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3 Things We Learned From This Episode

How to prepare yourself for calls and cold calls.Make sure that no matter what the end result is, your experience is joyous and what you say to others is relevant. Make a list of names you will call and visualize possible scenarios. Focus on bringing relevant information to the table without actually trying to make the sale. Sometimes you won’t land a client, but you are more likely to be referred to others if you are helpful and you bring good vibes.

Understand the strategy behind the scripts!Real estate boils down to one thing: saying the right thing at the right time. Memorizing scripts is not enough. You have to understand why certain things work the way they do. This will help you face unexpected situations and prepare for a question you don’t have a script for. When you know the mechanism behind the scripts, it’s much easier to stay relaxed and mirror the communication style of others.

How to close more listings The best thing you can do is to understand why they want to sell and how they want to sell it. This way, you know how you can serve them best and figure out whether they are serious about selling. Ask them what they are looking for in a Realtor and how you can help make the whole experience more pleasant.

Practice and understand the mechanisms behind your scripts, but keep in mind that delivery is important as well. Do you look and sound like a positive person? Are you mirroring the communication style of your prospects? We all like the people who are just like us, so if your prospects speak slower, slow down as well. If your prospect speaks faster, speed up. Always bring something of value and focus on the value without mentioning the sale. Let them decide for themselves if they want to work with you.

Guest Bio-

Juan Sastoque is known as the "Master Conversationalist" with some of the highest lead conversion ratios in the industry! He has done over $20 million in sales on closes over 80 transactions a year! He is the CEO of Home Star sellers where he works along with his wife. You can contact Juan at 44692311057.