EP 128: Strategies for Industrial Real Estate Mastery with Joel Friedland

Agents Building Cashflow

Joel Friedland, the Principal at Brit Properties, a boutique owner and operator of industrial real estate, talks about his expansive career in the industrial real estate sector. He dives into how he started in the industry with no money, leveraging relationships to secure his first deals, and the lessons he learned from both successes and failures.
He highlights his transition from a broker to an investor, the challenges of navigating high interest rates, and his strategic shift towards all-cash deals to mitigate risk. The wisdom Joel shared will offer valuable insights into building a resilient real estate investment portfolio, and emphasize the importance of strategic decision-making and the willingness to adapt to changing market dynamics. Tune in for that and more!

Key takeaways to listen to:

• The importance of adaptability and resilience in industrial real estate investing.
• How to get started with no capital while leveraging relationships to secure deals.
• Broker to investor: Why strategic decision-making and the ability to navigate market fluctuations are crucial to success in industrial real estate investing.
• Proactive approaches to risk management in real estate investments.
• The value of learning from both successes and failures.

About Joel Friedland:

Joel Friedland has a 42 year track record in industrial real estate. He co-founded Epic/Savage Realty Partners in 1991 where he oversaw hiring and mentoring 60 industrial real estate professionals, many of whom became his partners. His group sold the firm to an international real estate company in 2014 and Joel started Brit Properties. As an industrial real estate broker and owner, Joel has secured over 2,000 industrial property leases and sales, totaling over $2 billion in transactions.

Joel’s greatest accomplishment is maintaining valued relationships with brokers, tenants and investors spanning five decades. He does fully syndicated deals with 0% debt, an unheard of approach in real estate which caters to his wealthy investor base primarily concerned with conservation of principal.

His experiences during the Great Recession in 2008 have informed his investment approach to be hyper-conservative while still allowing an ~8% cash return, plus upside, for his investors. Joel attended the University of Michigan. He enjoys playing golf and spending time with his family, particularly his three young grandchildren.
Connect with Joel:

• Website - https://britproperties.com/
• LinkedIn - https://www.linkedin.com/in/joel-friedland-sior-5508a791/

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