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Civic Champs' Strategic Shift and Growth with Geng Wang
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In this episode of Agents of Nonprofit, we reconnect with Geng Wang, CEO of Civic Champs, to explore the remarkable evolution and growth of the organization over the past year and a half. Civic Champs, dedicated to optimizing volunteer management for nonprofits, has undergone significant changes in team composition and outreach strategy, shifting from outbound to inbound marketing. Geng shares insights on the impact of these changes, the importance of SEO, the value of in-person conferences, and their approach to leveraging both short-term experts and long-term roles.
Topics We Cover:
- The transformation of Civic Champs since the last interview
- Shifting from outbound to inbound marketing strategies
- The importance of SEO and content creation for nonprofit visibility
- Leveraging in-person conferences and external advisors for growth
- Balancing delegation and personal involvement in sales and fundraising
- Challenges and lessons learned from outbound sales and contractor engineers
- The role of technology in refining and automating processes
- Strategies for attracting and retaining purpose-driven talent
To Learn More and Connect with Geng:
Civic Champs Website
E-mail Geng@CivicChamps.com
Geng Wang on LinkedIn
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