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Navigating Nonprofit Engagement in Online Spaces with Lou Adducci
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In this episode of Agents of Nonprofit, we welcome guest Lou Adducci to explore the untapped potential of micro communities and influencers within the nonprofit sector. Lou shares the journey from the nonprofit arts world to tech and back again, offering valuable insights into effectively engaging with diverse online communities for fundraising and advocacy.
Topics We Cover
- Defining micro communities and micro influencers as smaller-scale content creators with passionate followings
- Emphasizing the importance of authentic connections and shared values between nonprofits and micro communities
- The benefits of collaborating with micro influencers beyond fundraising, including creative content partnerships and advocacy
- Addressing concerns about aligning nonprofit missions with seemingly unrelated communities and dispelling stigmas associated with certain groups.
- Predicting continued growth in online communities and advocating for genuine engagement and relationship-building strategies.
To Learn More and Connect with Lou:
Lou Adducci on LinkedIn
HeroByClicking on X/Twitter
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