The Invisible Brand: Hidden Influence of Marketing Powered by AI


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William Ammerman’s background as an advertising executive, coupled with his post-graduate work in artificial intelligence, gives him a unique perspective on the subject of marketing in the age of AI. He is the author of “The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning”.

Ammerman wants to make people aware of the potential consequences of our constant connectivity and the emotional relationships we are now beginning to form with machines, and their influence over us.

“An AI agent programmed with the science of persuasion, armed with the details of our personality and behavior profiles, and equipped with mass customization, will be able to learn how to sway our decisions and actions.”

Accenture | SolutionsIQ’s Hanna Gnann hosts.

The Agile Amped podcast is the shared voice of the Agile community, driven by compelling stories, passionate people, and innovative ideas. Together, we are advancing the impact of business agility.

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