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The Invisible Brand: Hidden Influence of Marketing Powered by AI

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Content provided by Accenture | SolutionsIQ. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Accenture | SolutionsIQ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

William Ammerman’s background as an advertising executive, coupled with his post-graduate work in artificial intelligence, gives him a unique perspective on the subject of marketing in the age of AI. He is the author of “The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning”.

Ammerman wants to make people aware of the potential consequences of our constant connectivity and the emotional relationships we are now beginning to form with machines, and their influence over us.

“An AI agent programmed with the science of persuasion, armed with the details of our personality and behavior profiles, and equipped with mass customization, will be able to learn how to sway our decisions and actions.”

Accenture | SolutionsIQ’s Hanna Gnann hosts.

The Agile Amped podcast is the shared voice of the Agile community, driven by compelling stories, passionate people, and innovative ideas. Together, we are advancing the impact of business agility.

Podcast library: www.agileamped.com

Connect with us on social media!

Twitter: twitter.com/AgileAmped

Facebook: www.facebook.com/agileamped

Instagram: www.instagram.com/agileamped/

  continue reading

464 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 26, 2024 18:17 (7M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 239076876 series 2362535
Content provided by Accenture | SolutionsIQ. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Accenture | SolutionsIQ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

William Ammerman’s background as an advertising executive, coupled with his post-graduate work in artificial intelligence, gives him a unique perspective on the subject of marketing in the age of AI. He is the author of “The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning”.

Ammerman wants to make people aware of the potential consequences of our constant connectivity and the emotional relationships we are now beginning to form with machines, and their influence over us.

“An AI agent programmed with the science of persuasion, armed with the details of our personality and behavior profiles, and equipped with mass customization, will be able to learn how to sway our decisions and actions.”

Accenture | SolutionsIQ’s Hanna Gnann hosts.

The Agile Amped podcast is the shared voice of the Agile community, driven by compelling stories, passionate people, and innovative ideas. Together, we are advancing the impact of business agility.

Podcast library: www.agileamped.com

Connect with us on social media!

Twitter: twitter.com/AgileAmped

Facebook: www.facebook.com/agileamped

Instagram: www.instagram.com/agileamped/

  continue reading

464 episodes

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