Go offline with the Player FM app!
The Invisible Brand: Hidden Influence of Marketing Powered by AI
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 26, 2024 18:17 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 239076876 series 2362535
William Ammerman’s background as an advertising executive, coupled with his post-graduate work in artificial intelligence, gives him a unique perspective on the subject of marketing in the age of AI. He is the author of “The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning”.
Ammerman wants to make people aware of the potential consequences of our constant connectivity and the emotional relationships we are now beginning to form with machines, and their influence over us.
“An AI agent programmed with the science of persuasion, armed with the details of our personality and behavior profiles, and equipped with mass customization, will be able to learn how to sway our decisions and actions.”
Accenture | SolutionsIQ’s Hanna Gnann hosts.
The Agile Amped podcast is the shared voice of the Agile community, driven by compelling stories, passionate people, and innovative ideas. Together, we are advancing the impact of business agility.
Podcast library: www.agileamped.com
Connect with us on social media!
Twitter: twitter.com/AgileAmped
Facebook: www.facebook.com/agileamped
Instagram: www.instagram.com/agileamped/
464 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 26, 2024 18:17 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 239076876 series 2362535
William Ammerman’s background as an advertising executive, coupled with his post-graduate work in artificial intelligence, gives him a unique perspective on the subject of marketing in the age of AI. He is the author of “The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning”.
Ammerman wants to make people aware of the potential consequences of our constant connectivity and the emotional relationships we are now beginning to form with machines, and their influence over us.
“An AI agent programmed with the science of persuasion, armed with the details of our personality and behavior profiles, and equipped with mass customization, will be able to learn how to sway our decisions and actions.”
Accenture | SolutionsIQ’s Hanna Gnann hosts.
The Agile Amped podcast is the shared voice of the Agile community, driven by compelling stories, passionate people, and innovative ideas. Together, we are advancing the impact of business agility.
Podcast library: www.agileamped.com
Connect with us on social media!
Twitter: twitter.com/AgileAmped
Facebook: www.facebook.com/agileamped
Instagram: www.instagram.com/agileamped/
464 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.