An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. An all-new season of the investigative podcast Missing Pages premieres ...
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{ep. 92} Free publicity & PR tips for authors that work with Liz Kelly
MP3•Episode home
Manage episode 362315357 series 3268615
Content provided by Alexa Bigwarfe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexa Bigwarfe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast episode, we discussed:
- Why getting media for authors is so important
- How to make it less scary
- Creating your WOW story to pitch to the media - & how to share it in 8 seconds!
- Costs for publicists & How Authors can get Free Publicity / Earned Media (TV, Print, Radio and Podcast interviews - that are 3x more valuable than any Paid Ad)
- How can you reach your niche audience with podcast interviews? (with examples)
- How can you get $50k in free publicity from 1 TV interview?
- How to stand out from the crowd
- And more!
Liz H. Kelly (Santa Monica, CA) is the Goody PR Founder, Award-Winning Author (New Book: "8-Second PR: New Public Relations Crash Course" – 2nd Edition - 2022), Podcast Host ("8-Second Branding") & Founder of the New Goody Business Book Awards (Launched January 2022). Kelly started Goody PR to magnify GOOD after working for myspace, Paramount Pictures, Sprint PCS, and Los Angeles startups. With 15+ years of marketing/PR experience, Kelly's booked thousands of major media interviews for clients, including: TODAY Show, CNN, BBC, PBS, FOX Business, TIME, Entrepreneur, NPR, The Washington Post, and more. Kelly teaches digital marketing at UCLA Extension, is a Johns Hopkins University Carey School of Business alumni, grew up in Baltimore, Maryland, and is an Autism Advocate.
137 episodes
MP3•Episode home
Manage episode 362315357 series 3268615
Content provided by Alexa Bigwarfe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexa Bigwarfe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast episode, we discussed:
- Why getting media for authors is so important
- How to make it less scary
- Creating your WOW story to pitch to the media - & how to share it in 8 seconds!
- Costs for publicists & How Authors can get Free Publicity / Earned Media (TV, Print, Radio and Podcast interviews - that are 3x more valuable than any Paid Ad)
- How can you reach your niche audience with podcast interviews? (with examples)
- How can you get $50k in free publicity from 1 TV interview?
- How to stand out from the crowd
- And more!
Liz H. Kelly (Santa Monica, CA) is the Goody PR Founder, Award-Winning Author (New Book: "8-Second PR: New Public Relations Crash Course" – 2nd Edition - 2022), Podcast Host ("8-Second Branding") & Founder of the New Goody Business Book Awards (Launched January 2022). Kelly started Goody PR to magnify GOOD after working for myspace, Paramount Pictures, Sprint PCS, and Los Angeles startups. With 15+ years of marketing/PR experience, Kelly's booked thousands of major media interviews for clients, including: TODAY Show, CNN, BBC, PBS, FOX Business, TIME, Entrepreneur, NPR, The Washington Post, and more. Kelly teaches digital marketing at UCLA Extension, is a Johns Hopkins University Carey School of Business alumni, grew up in Baltimore, Maryland, and is an Autism Advocate.
137 episodes
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