It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by alicast by Alibaba Group and Alicast by Alibaba Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alicast by Alibaba Group and Alicast by Alibaba Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
UK's Sweaty Betty's Seeks Right Fit for China Expansion
MP3•Episode home
Manage episode 287513092 series 2286025
Content provided by alicast by Alibaba Group and Alicast by Alibaba Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alicast by Alibaba Group and Alicast by Alibaba Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sweaty Betty Vice President for China Lexie Morris details how the stylish U.K. fitness apparel brand targeted Alibaba's Tmall Global for its entry into China and its expansion plans in the world's largest consumer market.
48 episodes
MP3•Episode home
Manage episode 287513092 series 2286025
Content provided by alicast by Alibaba Group and Alicast by Alibaba Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alicast by Alibaba Group and Alicast by Alibaba Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sweaty Betty Vice President for China Lexie Morris details how the stylish U.K. fitness apparel brand targeted Alibaba's Tmall Global for its entry into China and its expansion plans in the world's largest consumer market.
48 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.