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Welden's China Success a Tale of 'Bags to Riches'

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Manage episode 204337612 series 2286025
Content provided by alicast by Alibaba Group and Alicast by Alibaba Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alicast by Alibaba Group and Alicast by Alibaba Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Little did Sandy Friesen know that a video livestream from her living room in the U.S. would catapult her small handwoven handbag company to success 8,000 miles away, in China. Welden's "bags-to-riches" tale holds lessons for U.S. brands looking to enter China's markets.

  continue reading

49 episodes

Artwork
iconShare
 
Manage episode 204337612 series 2286025
Content provided by alicast by Alibaba Group and Alicast by Alibaba Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alicast by Alibaba Group and Alicast by Alibaba Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Little did Sandy Friesen know that a video livestream from her living room in the U.S. would catapult her small handwoven handbag company to success 8,000 miles away, in China. Welden's "bags-to-riches" tale holds lessons for U.S. brands looking to enter China's markets.

  continue reading

49 episodes

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