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A Lifeline During Covid, China Now Core to German Brands' Growth Strategy

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Manage episode 288033093 series 2286025
Content provided by AliCast from Alizila. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AliCast from Alizila or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

From recent discussions with German brands Lauenstein and Beurer, Alibaba's Karl Wehner details how China - which offered a viable market during Covid lockdowns in their home and EU markets - has become core to the SMEs' future growth strategies.

  continue reading

48 episodes

Artwork
iconShare
 
Manage episode 288033093 series 2286025
Content provided by AliCast from Alizila. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AliCast from Alizila or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

From recent discussions with German brands Lauenstein and Beurer, Alibaba's Karl Wehner details how China - which offered a viable market during Covid lockdowns in their home and EU markets - has become core to the SMEs' future growth strategies.

  continue reading

48 episodes

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