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British Haircare Brand ghd on How to Prepare for China's Largest Shopping Festival 11.11

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Manage episode 303945146 series 2286025
Content provided by AliCast from Alizila. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AliCast from Alizila or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this conversation, Alison Tudor-Ackroyd talks with Davin Leong, managing director for Asia Pacific at British hairstyling and appliance brand ghd, about China’s fast-growing hair care market and taking part in China’s largest shopping festival, 11.11. They dig into what brands need to do to make a successful 11.11 debut.

Other topics covered include how and when to use Alibaba’s Hey Box to launch new products in the Chinese market.
Find more stories from Alibaba and around its ecosystem here: www.alizila.com

  continue reading

48 episodes

Artwork
iconShare
 
Manage episode 303945146 series 2286025
Content provided by AliCast from Alizila. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AliCast from Alizila or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this conversation, Alison Tudor-Ackroyd talks with Davin Leong, managing director for Asia Pacific at British hairstyling and appliance brand ghd, about China’s fast-growing hair care market and taking part in China’s largest shopping festival, 11.11. They dig into what brands need to do to make a successful 11.11 debut.

Other topics covered include how and when to use Alibaba’s Hey Box to launch new products in the Chinese market.
Find more stories from Alibaba and around its ecosystem here: www.alizila.com

  continue reading

48 episodes

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