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OtterBox Heads to China
Manage episode 204337624 series 2286025
OtterBox has long been known for its incredibly tough smartphone protective cases. Listen as Alizila's Adam Najberg speaks with two of the Fort Collins company's Asia Pacific executives about how they've successfully adapted the brand to compete in China, one of the world's toughest markets for phone cases.
48 episodes
Manage episode 204337624 series 2286025
OtterBox has long been known for its incredibly tough smartphone protective cases. Listen as Alizila's Adam Najberg speaks with two of the Fort Collins company's Asia Pacific executives about how they've successfully adapted the brand to compete in China, one of the world's toughest markets for phone cases.
48 episodes
All episodes
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