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Erewhon's Only Web3 Brand w/ Leisure's Steve + Alex Michaelsen
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Content provided by Allowlist, Lauren Tierney, and Stef Caldwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allowlist, Lauren Tierney, and Stef Caldwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode featuring Steve and Alex Michaelsen, co-founders of Leisure, a new functional hydration beverage and the Web3’s first native beverage brand, we get into:
- How young people aspire to different career paths than previous generations.
- Creating a brand universe that looks as native to digital, as to physical, as to metaverse.
- Why NFTs align incentives between brands and consumers
- What every brand needs to be thinking about as we collectively journey into Web3
- Advice for Web3 Founders
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