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Laura Bull on Going from Individual to Personal Brand Empire
Manage episode 373886530 series 3030071
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Laura Bull is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands.
Early on in her career, Laura spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives at the age of twenty-eight. During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument records.
A veteran of the music industry, she has served for more than a decade on the National Advisory Board for Musician's On Call.
Now an Amazon instant bestselling author in multiple categories like Marketing, Direct Marketing and Marketing for Small Business categories, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand offers insurmountable knowledge to teach others what it takes to become a powerful "influencer."
Everyone in the marketing arena keeps discussing the power of influencers, but no one is discussing how an influencer becomes powerful.
Now she redefines the term “influencer” by expanding its scope offline, highlights positive psychology principles in terms of branding, and reveals the proprietary Brand Matrix that gives entrepreneurs step by step directions to discover their own authentic and competitive brand.
A consultant and speaker, Bull has been an adjunct professor for six years teaching disciplines in marketing and music business at multiple colleges and universities including SMU's Temerlin Advertising Institute. She has a BBA from Belmont University’s Mike Curb School of Music Business and a Master of Liberal Studies from Southern Methodist University.
In this episode you will take away 3 promising insights (plus many more)
- The power differences between branding and marketing…
- How to understand your brand pillars.
- The “IT” factor that doesn’t exist!
3 of Laura’s Best Quotes!
“It is always good to know what is happening in the marketplace, and it is always good to know where you stand in that”
“You have to be able to find what sets you apart in the marketplace”
“You have to become a Nike shoe to sell what you are creating”
Follow Laura:
https://www.linkedin.com/company/thebrandmgmtco/
https://www.facebook.com/thebrandmgmtco
https://www.instagram.com/thelaurabull/
Buy the book below:
From Individual to Empire Book
Watch the FULL Interview on YouTube:
https://youtu.be/WiRq0GvTTJA
Other great podcast guest episodes:
Marla Maples on Being Reborn Again and Living on Purpose
https://podcasts.apple.com/us/podcast/always-on-the-grow-with-manny-vargas/id1150064033?i=1000613489510
Born to Perform and Persevere with Jaclyn Marfuggi Caprio
Subscribe and Listen to the Always on the GROW with Manny Vargas Podcast on other platforms:
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https://open.spotify.com/show/4r7UJnPOK226P61eGCQ1o2?si=3cfa99ca922a4373
Amazon:
https://music.amazon.com/podcasts/81b57b24-ac69-4ee5-a02f-deb817096b4f/always-on-the-grow-with-manny-vargas
Stitcher:
https://www.stitcher.com/show/a-desire-to-inspire-with-manny-patrick
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