Basics of Dealing with Seller Performance Issues - Scott Margolius - Amazon Legends - Episode #285

Amazon Legends Podcast

In this episode, join us as we unravel the intricacies of navigating Amazon's landscape with our esteemed guest, Scott, a seasoned expert dedicated to helping sellers conquer the Amazon game. From the critical importance of inventory quality to proactive handling of FBA returns and insightful strategies for analyzing customer complaints, Scott shares invaluable tips. Delve into a real-life case study highlighting the impact of product packaging, and gain actionable insights on transitioning from retail to online sales. Scott's journey, from reaching the top ranks of Amazon sellers to his mission with Ecomsellertools, promises a wealth of expertise. Tune in now to empower your Amazon selling journey with key takeaways and strategies that spell success in the world of e-commerce.
Takeaways :

• Maintain Inventory Quality: - Regularly check and manage your inventory to ensure quality. Avoid having a large number of listings if only a few are doing business.
• Handling FBA Returns:- Download and analyze FBA returns reports. Be proactive and address compliance issues before they escalate.
• Customer Complaint Analysis:- Categorize and analyze customer complaints. Look for patterns in customer reasons for returns.
• Product Packaging Matters: -Pay attention to packaging details for online sales. Ensure that packaging conveys information effectively to online buyers.
• Example of Product Issue: - A case study was presented where a transparent film on a skincare product led to customer complaints. Sellers need to be aware of such issues and make necessary packaging adjustments.
• Educate Customers on Product Usage:- Clearly communicate instructions on product usage, especially if it requires specific actions like removing a film.

Quote of the Show:
Monitoring account health involves more than daily checks; it's about strategic action on metrics. Deleting an ASIN isn't always the solution; often, fixing issues requires editing the listing in your inventory. Be strategic for a healthier account.
Links :
email: [e-mail]
website: https://ecomsellertools.com/
LinkedIn: https://www.linkedin.com/in/scottmargolius/

Special offer:

Exclusive discount for account health training for Amazon Legends: https://ecomconsulting.gumroad.com/l/argo

Enter the coupon code ARGO23 for 20% all services at ecomsellertools.com/services
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