Dissecting The Formula for Search Term Isolation in Advertising – Ryan Burgess – Amazon Legends – Episode #307

Amazon Legends Podcast

Welcome to this week's episode featuring Ryan Burgess, Head of Growth at Intentwise, a leading provider of advanced advertising and analytics solutions for Amazon and Walmart ads. With over a decade of experience in Amazon advertising, Ryan shares invaluable insights on search term isolation and optimizing ad campaigns. From his senior roles at Amazon Advertising agencies to founding his own successful agency, Ryan's expertise is unmatched. Join us to discover actionable strategies for enhancing your advertising performance and navigating the ever-evolving e-commerce landscape. Don't miss this engaging discussion with Ryan Burgess!
Takeaways :

• Understanding the Complexity of E-Commerce Industry: The e-commerce industry is complex and involves various elements beyond just selling products. Ancillary companies are emerging within the e-commerce space, offering opportunities beyond direct selling.
• Opportunities Beyond Direct Selling: Success in the e-commerce marketplace isn't limited to being a seller. There are opportunities to work with sellers, provide tools, and build tools for sellers, indicating a broader scope for involvement in the industry.
• Technological Curiosity and Engineering Background: Early interest in technology or engineering, including dismantling and reassembling electronics like radios and CD players, can lead to a career driven by curiosity about how things work. Curiosity and
• Problem-Solving Skills: Curiosity is a natural trait leading to understanding how and why things work, driving career choices and problem-solving skills. The importance of asking "why" repeatedly to get to the root cause of issues.
• Importance of Data Analysis: Mention of looking into the numbers and how they are related, highlighting the significance of data analysis in decision-making.
• Networking and Collaboration: Encouragement for listeners to connect via LinkedIn or email to share experiences, insights, and potentially collaborate in the Amazon advertising space.
• Continuous Learning and Improvement: The conversation fosters a sense of continuous learning and improvement, with the hosts expressing interest in hearing from listeners and continuing engaging discussions in future episodes.

Quote of the Show:
Think of Amazon advertising like a triangle: sales growth, efficiency, and time. You can only prioritize two at once. Quick efficiency may sacrifice growth, and vice versa. Your choice shapes your campaign strategy for the long haul.
Links :

• https://www.linkedin.com/in/ryan-burgess/
• https://www.linkedin.com/company/intentwise
• https://www.intentwise.com

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