))
Kirk Preiser on Bridging OEM and Dealer Customer Experience
Manage episode 365042495 series 3476006
Content provided by ASOTU. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ASOTU or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Send us a Text Message.Kirk Preiser is the Director of Retail Buying Operations at Audi of America.Key Takeaways:Audi aims to bring more consistency to its brand experience, similar to Apple, but relies on partnerships with franchise dealers rather than opening its own stores.The parallel purchase path allows customers to start their buying experience on Tier 1 (OEM website) or Tier 3 (dealer website), giving them flexibility in their journey.Consistency in the look and feel of Audi's brand a...
…
continue reading
22 episodes
Share
