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Dinos Constantine on the One-Price Model in a Dynamic Price Age
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Dinos Constantine is the COO of Holler-Classic Automotive Group.
Key Takeaways:
- Holler Classic Automotive Group has both franchise retail operations and used car superstores as part of their business.
- The company adopted the one-price selling model about 13 years ago and had to align their pay plans with this philosophy.
- The one-price model has evolved to be more dynamic in response to changes in the market, supply, and incentives.
- Holler Classic is working on implementing QR codes across their inventory to keep up with rapidly changing prices and ensure consistency across channels.
- The company focuses on exceptional customer experiences and has a mission to create loyalty.
- The one-price model has allowed Holler Classic to recruit employees from other industries, such as the cell phone and hospitality sectors.
- The company has curtailed hours and closed on Sundays (except the last Sunday of the month) to provide a better work-life balance for employees.
- Holler Classic aims to be the most admired automotive retailer, considering the perspectives of customers, employees, OEM partners, and shareholders.
During Automotive Retail USA 2023 in Las Vegas, Paul J Daly and Kyle Mountsier interviewed dealers, OEM representatives, industry partners and more, looking to make the most innovative voices in retail automotive louder.
This is Amplify, the retail automotive podcast by Reuters Events and ASOTU.
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