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Episode 400: Magnetic Messaging: Become a Lighthouse to Attract Ideal Clients in a Crowded Online Marketplace
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Imagine for a minute what happens when you are scrolling aimlessly on your favorite social platform when all of a sudden you see a message that grabs your attention.
This message speaks to you so you follow the invitation made by the expert and discover that this offer is exactly what you need right now.
If this isn’t happening for you right now, chances are you don’t have the magnetic pull of a “lighthouse message.” A message that quickly differentiates you from your competitors, elevating your thought leadership and creating a compelling need for your offers
As we cross another milestone of 400 episodes of Amplify Your Success podcast, let’s explore the steps I guide my clients through to create powerful messaging. I provide real-life examples of impactful messaging strategies that have led to remarkable success. Plus we’ll get into how strategic storytelling works to build trust and rapport, so you can go from an invisible expert to one in high demand.
Tune in if you are ready to build a compelling brand and be recognized as an authority, so you can unlock the potential for consistent five and six-figure months.
Key Takeaways:
- 00:25 Why talented coaches and service providers are struggling right now to attract new clients.
- 02:58 Using my proven messaging formula to be a lighthouse to prospective clients (and peers looking to promote you)
- 06:22 Understand the significance of speaking your ideal client's language in messaging.
- 07:07 How to identify your unique value and share it so clients “get it”.
- 10:20 The power of emotional triggers in creating compelling messaging.
- 13:58 How to infuse unique value and brand energy into messaging so it POPS.
- 16:36 Why you want to craft powerful and relevant brand stories.
- 19:14 How to build a golden thread to connect your offer to your ideal client’s search for solutions.
Resources Mentioned in This Episode:
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
- Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients
100 episodes
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