The daily drama of money and work from the BBC.
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Branding in GovCon
Manage episode 434518939 series 2325692
Content provided by Federal News Network | Hubbard Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Federal News Network | Hubbard Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.
Topics discussed include:
- Do small contractors understand the power of branding and how to implement it
- Key elements of a brand plan
- Tag lines and logos
- How does a company determine the need for a "rebrand"
165 episodes
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Manage episode 434518939 series 2325692
Content provided by Federal News Network | Hubbard Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Federal News Network | Hubbard Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.
Topics discussed include:
- Do small contractors understand the power of branding and how to implement it
- Key elements of a brand plan
- Tag lines and logos
- How does a company determine the need for a "rebrand"
165 episodes
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Similar to Amtower Off-Center
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
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continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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Go offline with the Player FM app!
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