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Branding in GovCon
MP3•Episode home
Manage episode 434518939 series 2325692
Content provided by Federal News Network | Hubbard Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Federal News Network | Hubbard Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.
Topics discussed include:
- Do small contractors understand the power of branding and how to implement it
- Key elements of a brand plan
- Tag lines and logos
- How does a company determine the need for a "rebrand"
165 episodes
MP3•Episode home
Manage episode 434518939 series 2325692
Content provided by Federal News Network | Hubbard Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Federal News Network | Hubbard Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.
Topics discussed include:
- Do small contractors understand the power of branding and how to implement it
- Key elements of a brand plan
- Tag lines and logos
- How does a company determine the need for a "rebrand"
165 episodes
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