Connection - Zelen Communications

An Agency Story

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Company: Zelen Communications
Owners: Terry Zelen
Year Started: 2005
Employees: 11 – 25

Welcome to An Agency Story Podcast, I'm your host Russel.
On this episode, we are joined by Terry Zelen, the President and Owner of Zelen Communications where he and his team help companies optimize their marketing and website to ensure desired outcomes based out of Tampa, Florida.
Terry’s 35 years as an agency owner certainly means he’s seen a thing or two. A self-taught advertiser with a background in Marine Biology, Terry used his innate curiosity and risk taking mindset to get his agency started.
If you went to Outback Steakhouse in the 90’s, you may well have come across some of his work and yet his story represents the long told tale of how your largest client can go away at anytime.
Terry still has a passion and zest for the work he does, you’ll even love his story at the end where talks about taking a chance on good talent and he may have even solved a crime in the process.
Enjoy the story.
Episode Insights

Stick to what you do best: this discussion emphasizes the value of truly of being an expert at the services your agency provides. This understanding allows you to confidently answer client questions and guide them towards effective solutions, ultimately building trust and credibility.
The power of transparency and accessibility: Terry highlights the significance of being transparent with clients and allowing them to communicate directly with team members. This level of accessibility builds strong relationships and fosters open communication, leading to better outcomes and client satisfaction.
The impact of quality writing: This insight highlights the need for agencies to invest in quality content that effectively communicates their unique value proposition and differentiates them from competitors.
Leveraging online platforms strategically: Terry mentions the benefits of being active on platforms like LinkedIn and utilizing channels that align with the agency's goals. This is the ever present reminder to carefully select and engage with online platforms that you can keep up with on a consistent basis and help you foster meaningful connection.
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