135: Start-Up Strategy

Ann's No Bullshit Marketing

In this episode of Small Business Connections, Ann talks with Cristel Sias, an experienced business coach and consultant that partners with CEOs, executives and solopreneurs to optimize their leadership skills and maximize profit. After more than a decade working in business development, Cristel knows what makes leaders successful and business operations run efficiently.

We discuss:

- What mistakes do business owners make when attempting to grow their business?

- What are strategies to grow a business?

- Do start-ups need strategy?

- Where do business owners find data to grow their business?

- How do you start growing an established business?

Cristel focuses her work on small to mid-sized businesses aiming to scale based on available resources. In addition to leading her own firm, Cristel serves as Business Advisor to the Goldman Sachs 10,000 Small Businesses program where she helps entrepreneurs develop a growth plan that will increase revenue, capacity, and profit. She is an adjunct professor teaching entrepreneurship, management and finance for start-ups.

Cristel’s Favorite Books for Business-

Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle

Who Moved My Cheese by Spencer Johnson and Kenneth Blanchard

Follow Cristel Sias:

Twitter I Linkedin

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

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