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687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users
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Manage episode 217979020 series 40580
Content provided by Steve Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns.
Matt Horiuchi is the Director of User Acquisition at Calm. --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
…
continue reading
Matt Horiuchi is the Director of User Acquisition at Calm. --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
831 episodes
MP3•Episode home
Manage episode 217979020 series 40580
Content provided by Steve Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns.
Matt Horiuchi is the Director of User Acquisition at Calm. --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
…
continue reading
Matt Horiuchi is the Director of User Acquisition at Calm. --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
831 episodes
All episodes
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