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Subscription Secrets: Trial Cancellations & Localized Pricing

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Manage episode 419201900 series 40580
Content provided by Steve Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations.

Joining us is a retention rockstar, Jacob Rushfinn! He's been the driving force behind lifecycle marketing, product marketing, retention, and monetization for startups and established players like Elevate Labs, Automattic/WordPress.com, Amwell, and LevelUp/Grubhub.

He's also the brains behind Balance, the 2021 Google Play Award winner for Best App in Meditation.

In addition to his impressive track record, Jacob shares his expertise through his weekly newsletter, Retention.blog, focused on real, actionable insights for mobile app retention and monetization.

You will discover:

Proven tactics to supercharge your subscription retention

Expert guidance on crafting localized pricing models to win international markets

Insights to reduce trial cancellations

Learn more:

https://www.retention.blog/

https://www.linkedin.com/in/jacob-rushfinn/

App Audits:

www.parentsense.app

https://play.google.com/store/apps/details?id=nikhil.widi

You can also watch the video: https://youtube.com/live/oe_lA1V6XHo

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

***************

SPONSORS

Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.

Designed from authentic content, our custom emojis convey genuine emotions and meanings.

Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

***************

--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

  continue reading

842 episodes

Artwork
iconShare
 
Manage episode 419201900 series 40580
Content provided by Steve Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations.

Joining us is a retention rockstar, Jacob Rushfinn! He's been the driving force behind lifecycle marketing, product marketing, retention, and monetization for startups and established players like Elevate Labs, Automattic/WordPress.com, Amwell, and LevelUp/Grubhub.

He's also the brains behind Balance, the 2021 Google Play Award winner for Best App in Meditation.

In addition to his impressive track record, Jacob shares his expertise through his weekly newsletter, Retention.blog, focused on real, actionable insights for mobile app retention and monetization.

You will discover:

Proven tactics to supercharge your subscription retention

Expert guidance on crafting localized pricing models to win international markets

Insights to reduce trial cancellations

Learn more:

https://www.retention.blog/

https://www.linkedin.com/in/jacob-rushfinn/

App Audits:

www.parentsense.app

https://play.google.com/store/apps/details?id=nikhil.widi

You can also watch the video: https://youtube.com/live/oe_lA1V6XHo

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

***************

SPONSORS

Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.

Designed from authentic content, our custom emojis convey genuine emotions and meanings.

Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

***************

--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

  continue reading

842 episodes

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