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How Snapchat Gets 210 Million Daily Active Users
Manage episode 430194018 series 3587807
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Retention is the most important metric to track when it comes to app marketing. Snapchat has impressive user retention rate, 210 million daily active users to be exact.
In this episode, Sean shares the 3 most effective steps to building your app’s retention rate and the importance of app loyalty.
Show Highlights Include:
- Why retention is the only metric that Snapchat CEO, Evan Spiegel, cares about [1:50]
- The special ingredient to make your mobile app’s user experience stand out from the competition [2:55]
- An effective app is like a toothbrush. If they don’t use it twice a day, it’s going nowhere. [5:04]
- The truth about app loyalty and how to make users choose you even when it’s not the most convenient option [6:13]
- In the app business, you’ve got to do this one critical step over and over again, nonstop, to make your app grow [7:20]
Need help marketing your app?
Apply to speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below now.
https://www.preapps.com/app-marketing-services/podcast-optin
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