))
Shifting the Mobile Marketer’s Mindset on Measurement - John Koetsier (Sparkplug9)
Manage episode 430194216 series 3587809
Content provided by Remerge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Remerge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s guest says IDFA only ever gave mobile marketers the illusion of certainty. In this episode, John Koetsier, the CEO of Sparkplug9, discusses how to use the measurement tools available today, like SKAN, to arrive at what he calls “truthy,” or within the parameters of an accurate perception of reality. John encourages marketers to move on from the past and embrace the reality that’s always existed: Mobile measurement techniques aren’t always perfect.
John Koetsier also writes for Forbes about technology, including mobile, AR/VR/MR, IoT, AI, and robotics, and he hosts the TechFirst Podcast. Sparkplug9 is a business consultancy that helps tech startups win via data, insights, branding, and attention.
198 episodes
Share
