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126 - Bob Lutz on “Car Guys vs. Bean Counters”

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Manage episode 152535607 series 1062510
Content provided by Mark Graban. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Graban or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
My guest for Podcast #126 is Bob Lutz, author of the book Car Guys vs. Bean Counters: The Battle for the Soul of American Business. Retiring in late 2010 as vice chairman of General Motors, he currently runs Bob Lutz Communications. During his 47-year career in the auto industry, he worked for GM, Ford, BMW, and Chrysler and he’s a legend in Detroit, where I grew up. In this podcast, we discuss his new book, his thoughts on designing products that create value and excitement for customers, as well as some of his thoughts on leadership. Bob’s a “car guy” and a designer through and through, so what he says isn’t always classic “lean thinking,” but it’s interesting and thought provoking. What’s a “blanderizer”? You’ll have to listen (or read) to find out.
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175 episodes

Artwork
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Archived series ("Inactive feed" status)

When? This feed was archived on May 02, 2019 01:21 (5y ago). Last successful fetch was on October 07, 2017 11:45 (6+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 152535607 series 1062510
Content provided by Mark Graban. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Graban or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
My guest for Podcast #126 is Bob Lutz, author of the book Car Guys vs. Bean Counters: The Battle for the Soul of American Business. Retiring in late 2010 as vice chairman of General Motors, he currently runs Bob Lutz Communications. During his 47-year career in the auto industry, he worked for GM, Ford, BMW, and Chrysler and he’s a legend in Detroit, where I grew up. In this podcast, we discuss his new book, his thoughts on designing products that create value and excitement for customers, as well as some of his thoughts on leadership. Bob’s a “car guy” and a designer through and through, so what he says isn’t always classic “lean thinking,” but it’s interesting and thought provoking. What’s a “blanderizer”? You’ll have to listen (or read) to find out.
  continue reading

175 episodes

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