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Scarcity Marketing is Annoying Consumers

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Manage episode 396782207 series 2942548
Content provided by Arizona's Family (3TV & CBS 5), Arizona's Family (3TV, and CBS 5). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arizona's Family (3TV & CBS 5), Arizona's Family (3TV, and CBS 5) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It's a common problem. You wait patiently for concert tickets to go on sale and the moment they're made available, you discover they're sold out. It's called Scarcity Marketing and it's not just happening with concert tickets. Popular video games, name brand handbags, even shoes have been known to have Scarcity Marketing.

Today, Jesper Essendrop joins us on the On Your Side podcast. He's the CEO of Queue-it which tries to prevent Scarcity Marketing. He explains how Scarcity Marketing works and what you the consumer can do to avoid it.

  continue reading

157 episodes

Artwork
iconShare
 
Manage episode 396782207 series 2942548
Content provided by Arizona's Family (3TV & CBS 5), Arizona's Family (3TV, and CBS 5). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arizona's Family (3TV & CBS 5), Arizona's Family (3TV, and CBS 5) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It's a common problem. You wait patiently for concert tickets to go on sale and the moment they're made available, you discover they're sold out. It's called Scarcity Marketing and it's not just happening with concert tickets. Popular video games, name brand handbags, even shoes have been known to have Scarcity Marketing.

Today, Jesper Essendrop joins us on the On Your Side podcast. He's the CEO of Queue-it which tries to prevent Scarcity Marketing. He explains how Scarcity Marketing works and what you the consumer can do to avoid it.

  continue reading

157 episodes

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