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September Bicycle Industry Update with Ryan Atkinson
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September ecommerce metrics show consumers shopping but the typical bike shop not seeing the results online.
- Site traffic remains strong at +7%
- Google search volume for “bike shop” comparable to last year
- Total ecommerce sales +7%
- Typical dealer ecommerce sales -11% (leading indicator for industry)
- 1,800 fewer click & collect orders than August = less retail traffic
- Nerd Collective
- Stock to Sales ratio (retail and supplier)
- Discounting
The Pro’s Closet will close in October
Employees and clients impacted by Hurricane Helene - buy DeFeet socks
- 3 employees
How to Thrive this Holiday Season - webinar with NBDA
- Thursday 11 am MTN
- Focus on ways to create more selling opportunities this season
- Marketing is a numbers game - the more you get in front of potential shoppers, the more selling opportunities you’ll have
- Digital marketing + Google
- Efficiency and effectiveness will be a priority
Keep up with website and POS features new releases
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Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
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