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How the Customer Decides to Buy with Sean D’Souza – 096
Manage episode 126982943 series 86823
In The Brain Audit, Sean D'Souza uses an analogy of 7 bags, or pieces of luggage, to explain the sequence the brain goes through during the buying process. Open the bags one at a time, in the right order, and the customer will buy. Skip a bag or alter the sequence, and the customer cannot finish the steps to make a purchase.
The post How the Customer Decides to Buy with Sean D’Souza – 096 appeared first on Art Of Value.
104 episodes
How the Customer Decides to Buy with Sean D’Souza – 096
Art of Value Show - Discover Value | Create Options | Start Pricing
Manage episode 126982943 series 86823
In The Brain Audit, Sean D'Souza uses an analogy of 7 bags, or pieces of luggage, to explain the sequence the brain goes through during the buying process. Open the bags one at a time, in the right order, and the customer will buy. Skip a bag or alter the sequence, and the customer cannot finish the steps to make a purchase.
The post How the Customer Decides to Buy with Sean D’Souza – 096 appeared first on Art Of Value.
104 episodes
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