Staying positive in the Dragon Year

Asian Agribiz Podcasts

The Lunar Year of the Dragon is predicted to bring good fortune to livestock industries globally. But staying positive is a task indeed with all the challenges the industry must contend with. For instance, in the past, an election year in Indonesia would boost chicken meat consumption significantly and reign in good prices. But this has not been the case with a lot of online campaigning. Then, there are disease issues to be wary of. Recent reports about avian influenza in Laos and Cambodia have raised fears of a more widespread outbreak in the region. On a brighter note, the Indian poultry industry expects 8-9% growth this year, fueled by rising consumer demand, particularly for processed chicken, with rapid expansion of fast-food chains.