Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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#57 Creating a Cult Following and Spending Less Money on Advertising with CEO and Founder of Cult Collective, Chris Kneeland
Manage episode 289667222 series 2379731
Content provided by Jared Graybeal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jared Graybeal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On today’s episode, I have Chris Kneeland, the founder and CEO of Cult Collective
Cult is one of North America’s premier engagement marketing firms and they help companies embrace proven marketing principles that Chris discovered while working with the most iconic cult-like brands on the planet. He co-founded Cult in 2010 and has consulted with Harley-Davidson, Zappos, Best Buy, Keurig, and many more. Prior to founding Cult, Chris has held marketing roles at John Deere and Home Depot
Chris and I cover his story, how to fix your marketing from the inside out, both figuratively and literally. We talk about companies that saturate the market with their ad spends but don't create memorable products or services and ultimately fail in the long run (and how not to become like them)
Lastly, and most importantly, we cover how powerful combining emotion with rationality is when building a business, and the 8 principles of creating a cult following
I highly recommend this episode - you will love it!
https://cultideas.com/
87 episodes
Share
Manage episode 289667222 series 2379731
Content provided by Jared Graybeal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jared Graybeal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On today’s episode, I have Chris Kneeland, the founder and CEO of Cult Collective
Cult is one of North America’s premier engagement marketing firms and they help companies embrace proven marketing principles that Chris discovered while working with the most iconic cult-like brands on the planet. He co-founded Cult in 2010 and has consulted with Harley-Davidson, Zappos, Best Buy, Keurig, and many more. Prior to founding Cult, Chris has held marketing roles at John Deere and Home Depot
Chris and I cover his story, how to fix your marketing from the inside out, both figuratively and literally. We talk about companies that saturate the market with their ad spends but don't create memorable products or services and ultimately fail in the long run (and how not to become like them)
Lastly, and most importantly, we cover how powerful combining emotion with rationality is when building a business, and the 8 principles of creating a cult following
I highly recommend this episode - you will love it!
https://cultideas.com/
87 episodes
All episodes
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Similar to Athlete Stories
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
Original football stories and interviews from around the globe.
…
continue reading
Spend the afternoon with the boys guilt free. Hang out with Hayes, Noodles and the O-Dog as they talk Leafs, sports and pretty much everything that catches their attention.
…
continue reading
I Tyngre Radio snackas det om styrketräning. Punkt. Värdar är Alex Danielsson och Andreas Guiance.
…
continue reading
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…
continue reading
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…
continue reading
Mike Greenberg brings his unmatched depth of sports knowledge, fun and entertainment back to ESPN Radio on a daily basis. ‘Greeny’ will keep the audience up to date on the never-ending breaking news in the sports world that matters most to his listeners. He’ll be joined regularly by the biggest names in the game covering all angles of the sports world. If it matters in sports, it matters to Greeny. This is the home for hourly podcasts of the show.
…
continue reading
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