T.R. Adams and Associates: Starting from the Basics

Atlanta Real Estate Forum Radio

T.R. Adams, President of T.R. Adams and Associates, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Adams discusses his strategies for marketing homes and building relationships with Atlanta builders and developers.Before starting his own business, Adams worked extensively in multiple facets of the real estate industry, including sales, general brokerage, land consulting and more. With over 36 years in the industry, he now offers clients a comprehensive sales and marketing perspective rooted in honesty, creative strategies and experience. “I love working with people,” he said. “I love putting together great teams and working together make things happen.” T.R. Adams and Associates is a diverse team that supports homebuilders and developers during every step of the construction process. Through sales, marketing and land consultation, the team offers professional guidance to ensure everything runs smoothly. Adams shares that his strategy for success starts with basic marketing such as photography and maintaining a boots-on-the-ground, physical presence. Adams said, “No matter how technology evolves, we have evolved back to swiping through pictures. People want to know that we are really there at the house.” T.R. Adams and Associates works with homebuilder and development clients of all levels, whether that spans a few houses a year or hundreds. Recently, the team began analyzing property and lot value to give clients the highest andbest use for building and pricing homes. That knowledge comes to play during key land purchases and planning locations for upcoming home builds. The team also offers resale marketing services. Adams said, “I really want to work with builders and developers, but we also do resale because, at the end of the day, it makes your business more well-rounded." Headquartered in Midtown, T.R. Adams and Associates is proud to offer services to clients within a 60-to-70-mile radius of Atlanta. Adams emphasized that location is everything to his clients, which is why he makes sure that his team is flexible and able to serve a large pool of homebuilders and developers across intown Atlanta and surrounding areas like Braselton, Calhoun, Athens, Fairburn and more.Adams is currently building his network of Realtors across Atlanta and making strategic partnerships based on community locations. When choosing his clients, he said that it starts with research. MarketNsight is one of his favorite resources. He utilized them for regression reports, rent feasibility and more. Running numbers is how Adams and his team help clients see what is working and what is not when it comes to land and construction. Adams said, “That is where you start, really getting a full understanding of what they are selling and where do builders fit.” T.R. Adams and Associates evaluates the data and helps builders find a sweet spot between competitive pricing and unique property features. Adams emphasizes that each builder has a different perspective and specific ideas, but the market numbers help them sell more homes and stay competitive.With inventory at a notable low, it is a seller’s market right now. Adams suggests that buyers choose their time to buy based on when they are ready, not based on interest rates or other factors. “The best time to buy is when you are ready to buy,” Adam said. “Buy now and if interest rates change, just re-finance.” Tune in to the full interview above to learn more about T.R. Adams, or visit www.linkedin.com/in/tradamsandassociates/. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations,