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Episode 007 - Setting a Vision for Your Law Firm in 2019
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January is always a great time to set goals in your business or law firm. In this episode, Richard isn’t going to walk you through how to set “SMART Goals” because you can do that on your own. Instead, Richard shares his insight into goals he has set in his businesses for this year and gives you some ideas to think about when setting your goals for 2019.
Richard loves to attend conferences to assure he is continually improving his marketing business by learning from others. He attended a conference last week and had the pleasure of hearing from Brandon Steiner, a leader in the sports memorabilia world. Though his industry is quite different from law or marketing, Richard learned a lot from Brandon’s talk and shares those lessons with us.
01:17 – Setting goals for the new year in business.
o Why Richard likes setting goals at the beginning of the year.
o An example of a goal that Richard has set for his law firm.
o An example of a goal that Richard has set for his marketing business.
o Upcoming activities in Richard’s marketing business.
04:38 – What are the goals that you have set for yourself and your business this year?
o An analogy that compares setting goals to sailing and demonstrating why goals give you a direction and purpose in your business.
06:11 – Meeting Brandon Steiner last week at a conference and what Richard learned.
o When you’re in business, don’t sell. Instead, focus on serving others.
o Always be moving your business forward in a consistent and efficient manner.
o Richard’s goal of publishing a new podcast episode every Monday and being there to answer questions from his listeners.
o Commit to learning every day, especially from what other leaders in industry or competing law firms are doing.
14:10 – A summary of today’s key points.
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