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Episode 008 - How to Create a Successful Online Legal Marketing System (Part 1)
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In this episode, Richard discusses the framework for an effective marketing system so you can achieve the goals you have set for your law firm and practice. There are eight key elements that go into an efficient and successful marketing system. Richard shares four of those elements with us today, so be sure to tune into the next episode to hear about the final four.
Before Richard outlines the eight key elements for a successful marketing system, we first learn about the three phases of marketing a law firm online. These involve the systems and processes needed to capture leads and eventually convert them into paying clients.
01:26 – There are three phases of marketing your law firm online.
o Phase One: Having the systems in place to automatically capture leads and then nurture and develop your leads.
o Phase Two: Creating traffic that comes to your marketing system.
o Phase Three: Converting potential clients into actual, paying clients.
04:50 – The First Key Element of a successful marketing system: Setting clear goals and objectives for your law firm.
o Specific, measurable, achievable, relevant, and time-bound (SMART) goals.
06:42 – The Second Key Element of a successful marketing system: Having an irresistible offer.
o Competitive advantage and separating your law firm from your competition.
o Giving overwhelming value to clients before they even hire you through an irresistible offer.
09:25 – The Third Key Element of a successful marketing system: Having a way to capture leads – such as email, phone number, or Facebook information - from the traffic and leads who come to your marketing system.
10:21 – The Fourth Key Element of a successful marketing system: Developing and nurturing interested leads and moving them towards becoming a paying client.
o Sending regular messages out to leads and developing a relationship with those leads.
o Driving those leads towards a specified action that you choose so you can turn those leads into paying clients.
Website – www.AttorneyMarketingProfits.com
Facebook – www.Facebook.com/AttorneyMarketingProfits
Facebook Group -- https://www.facebook.com/groups/281501032483552
Twitter – www.Twitter.com/AttnyMarketing
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