060: How to build a successful remote company ft. Liam Martin of Running Remote

Authentic Influence

Do you want to learn how to build a successful remote company?

Listen to this interview with Liam Martin of Running Remote, where we’ll discuss:
– How did Running Remote build a remote first company with team members in 43 different countries?
– What are the top three things people can do to become successful running a remote company?
– What are the drawbacks of remote work?

Topics discussed:

00:00 Meet Liam Martin
03:45 Switching into father hood and the impact of having a young daughter
08:00 Why nannies are not the best replacement for good parenting
09:20 Liam’s key philosophy or mindset that drives how you approach marketing and sales
12:09 How Running Remote conference got started
14:00 How to validate an event business
20:14 How Liam built a remote first company with team members in 43 different countries
20:50 Why the great resignation is happening
23:52 why you need to get good at working asynchronously
24:30 The challenge with traditional work
25:47 Silent meetings and why they’re better than typical meetings
27:00 The biggest mistake many companies made when they went remote during the pandemic
28:20 A better decision than going hybrid
29:58 Pay rates vs cost of living
33:00 The centers of power and why people are leaving them
35:40 Lessons learned shifting from a physical to a fully remote conference during the pandemic
37:14 Virtual event burnout
39:00 The key to making asynchronous work effective
43:10 Empowering decision making and productivity via ego-lessness
48:56 Why Running Remote uses testimonials and case studies for marketing
53:43 Machine learning attribution
55:55 Recommended resources to learn marketing
57:00 One thing Liam does for mental health

About Liam Martin:

Liam is a serial entrepreneur who co-founded Time Doctor and Staff.com.

He is also a co-organizer of the world’s largest remote work conference — Running Remote.

Resources Mentioned:

• https://runningremote.com/
• Critical thinking: 12 Questions Before You Launch a Startup
• Task manager software
• Zero to One by Peter Thiel
• Eric Ries books
• Neil Patel’s website
• From impossible to possible
• Machine learning attribution tools

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