Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies. This is the show where we get real and talk about what's working to grow your influence, impact, and personal wealth. All whilst doing it ethically and in alignment with who you are as a human being. This show will feature a mix of solo episodes and guest interviews with actual practitioners who are honest, courageous, and generous with sharing wha ...
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You want to make a change in your life, but you're not sure how. Making a big change can be really scary. You might feel like it's too late, that you're not smart enough, or don't have the right skills. The Transitions podcast is here to help. We interview inspiring individuals who have made big changes in their lives, so you can learn from their experiences and find the courage to create the life you want. Whether you're looking to switch careers, start your own business, or just live a mor ...
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The Bean Ninjas Podcast takes listeners behind the scenes and deep inside the company. Discover insights on how they're growing a global 'bookkeeping and financial reporting' business. The podcast will help founders of both product and service businesses to grow their business and find freedom.
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089: Is Writing a Book the Right Move for Your Business? with Natasa Denman
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Is Writing a Book the Right Move for Your Business? In this 30-minute chat with publishing expert Natasa Denman we explore how writing a book could elevate your business. What You’ll Learn: – Discover how a book boosts authority and credibility. – Learn to identify if your business is ready for a book. – Get actionable tips to leverage a book for c…
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088: Newbie's Guide to Newsletters: Live Coaching with Ngoc Le
1:06:22
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1:06:22
In this episode, we dive into the world of newsletters. Entrepreneur Ngoc Le seeks guidance on starting her newsletter journey, exploring platforms beyond LinkedIn. Tune in as we provide actionable insights and strategies to kickstart your newsletter adventure. Subscribe to my Authentic Marketer newsletter for weekly marketing, online business, and…
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Are you struggling to generate B2B leads on LinkedIn? In this episode, I reveal the game-changing "5 C's" framework for effectively generating leads on LinkedIn. Grab your free bonus resources to level up your marketing at https://theauthenticmarketer.com/podcastgift/
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117. Scaling Vetchy: Innovative Tactics for 7-Figure DTC Customer Engagement and Growth ft. Shaaz Ahmed
How does a 7-figure DTC swimwear brand like Vetchy engage customers and achieve exceptional growth? Join us in this episode as we sit down with Shaaz Ahmed, the mastermind behind Vetchy, to uncover his unconventional strategies to scale his brand and create a buzz in the fashion industry. From his unique career transition to the […]…
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116. Exiting Strong: Tips to Preparing Bulletproof Business Financials for a Successful Exit ft. Mark Botha
Are you an e-commerce owner wondering how to prepare your business for a successful exit? Wayne Richard interviews guest Mark Botha, a successful seven-figure Amazon store owner and entrepreneur. They discuss the importance of proper financial preparation for a successful business exit, Mark’s journey as an entrepreneur, and his latest venture into…
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Have you ever wondered what it takes to launch multiple successful brands in just a few years? In this episode, host Wayne Richard sits down with 7-figure entrepreneur (and Bean Ninjas client) Phil Van Treuen to discuss the secrets behind his incredible success. Phil shares his experiences launching 4 brands in just 6 years, and […]…
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086: Lessons from becoming a Virtual Assistant ft. Janine Cabato
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You've probably heard of virtual assistants, but what's it actually like to work as one? Working as a virtual assistant can be a great way to make money from home, but it's not for everyone. Find out if this type of work is right for you in this interview with our super VA Janine Cabato. Janine shares her journey of leaving her job in hospitality a…
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085: How to create some fast-cash wins with your business with Jennie Wright & Alyson Lex
51:31
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Do you want to learn how to create some fast-cash wins with your business? In this episode with Jennie Wright and Alyson Lex of System to Thrive, we discuss: 00:00 Introducing Jennie Wright & Alyson Lex 04:07 Jennie & Alyson’s key philosophy & approach to marketing & sales 08:01 What’s holding business owners back from generating real results in th…
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084 - Content strategy for a healthcare consulting business ft. Elle Kersey (Live Coaching)
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In this episode, we share a recording of a live Q&A session from our May B2B Podcast Party where Elle Kersey, founder of luxemaverick.com, asks "how do I create a content strategy for my healthcare consulting business?". Resources: 5 reasons why using a content strategy will make your marketing more effective Register for our next Podcast Party Wri…
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083 - What's the value of blogging & why invest in outsourcing content creation?
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What's the value of blogging and why would a business want to invest in having content created for their blog? This question was submitted by Stevie V Brown from TheChangeStarter.com during our recent B2B Podcast Party. Stevie asked this question from the perspective of a marketing consultant helping her clients, but my response will be relevant to…
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082 - 3 Ways to Get More Leads as a Property Buyers Agent (Live Coaching Call)
1:02:48
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You're a property buyers agent, and you want more leads. But where do you start? It can be tough to know where to focus your marketing efforts when there are so many options available. And it's easy to waste time on activities that don't actually produce results. In this podcast, we'll share three tips for generating more leads as a property buyers…
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Sometimes we can feel like our business is failing. We may be working hard, but things just don't seem to be going our way. In this episode, I share my personal experience with failure and some thoughts on what to do if you're experiencing similar feelings. Resources: Dr. John Demartini's Value Determination Process - it's a free 13-Step Quiz to un…
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080: Crafting a compelling landing page for your offer (B2B Podcast Party)
1:05:45
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Want to learn how to craft a compelling landing page for your offer, or optimize an existing landing page? In this episode, we'll show you how. This episode was recorded live as part of our monthly B2B Podcast Party. Topics discussed: [00:00] B2B Podcast Party welcome [05:54] 5 Essential Elements of a High-Converting Landing Page [21:45] High-conve…
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079: Increase sales with the 80/20 of online course funnels ft. John Ainsworth of Data Driven Marketing
1:01:13
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Do you want to learn how to implement the 80/20 principle of online course funnels in all aspects of the business? Watch this interview with John Ainsworth of Data Driven Marketing, where we’ll discuss: – How to increase the number of email subscribers from existing traffic – The 80/20 of online course funnels – what gives the best results quickest…
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078: How to segment your email audience for more engagement and sales with ConvertKit
24:36
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Want to get better engagement and sales from your email list? In this episode, Anfernee Chansamooth shares the benefits of email segmentation and how you can use ConvertKit to segment your audience. Get started for free with ConvertKit https://simplecreativemarketing.com/CK Topics discussed: 00:00 Welcome 02:22 5 benefits of segmenting your email d…
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077: Creating High-Converting Lead Magnets for B2B (Podcast Party)
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Want tips to create a high-converting lead magnet to attract B2B customers? Tune in to this episode as we share why most lead magnets fail and how you can create one that doesn't. This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party. Topics discussed:…
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076: How to build and sell online courses ft. Tom Libelt of The Smart Brand Marketing Show
1:07:49
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Do you want to learn how to build and sell online courses? Listen to this interview with Tom Libelt of The Smart Brand Marketing, where we’ll discuss: – Staying in business pivots, failures & mindset – Building remote teams – Creating marketing systems Topics discussed: 00:00 Meet Tom Libelt 07:10 Problems with relying on one channel for course pro…
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075: How to sell a premium mastermind group (Live coaching with Ericka Bates of Talk Virtual)
1:21:32
1:21:32
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Launching a new coaching product or service, and wondering how to generate more sales? Our guest business owner is Ericka Bates of Talk Virtual, and she runs a mastermind group for event producers. She helps busy event producers who want to host attention-grabbing virtual summits and make money while creating great content they can repurpose. In th…
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074: How to create content that brings traffic with Surfer SEO Content Editor
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Do you want to learn how to create content that brings traffic with Surfer SEO Content Editor? Watch this episode where we’ll discuss: Using Keywords Everywhere to identify keyword search volume Using Surfer SEO Content Editor to write your article Customizing Surfer SEO Content Editor to produce the most relevant article for your audience Topics C…
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073: 5 Ways to Save Time Producing Content (Live B2B Podcast Party)
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Want tips to cut down your content production and content marketing time? Tune in to this episode as we share five time-saving tips for your business. This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party. Sign up for our next monthly B2B Podcast Party…
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072: Authentic Influence Live: Mic Takeover with Samantha Riley from Influence By Design podcast
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In this special episode, Anf handed over the mic to his good friend and Influence By Design podcast host Samantha Riley. Sam asked Anf questions about business and life. Topics Discussed: 0:00 Sam Riley welcome 01:05 A look into Anf’s corporate career 05:30 Launching a side hustle in Toronto, Canada 08:26 Partnership lessons from a failed FB Ads ag…
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071: How to grow a SaaS startup from 0 to profitable on a shoestring budget ft. Vedran Rasic of LeadDelta
1:19:15
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Do you want to learn how to grow a SaaS startup from 0 to profitable on a shoestring budget? Listen to this interview with Vedran Rasic of LeadDelta, where we’ll discuss this topic. Topics discussed: 00:00 Meet Vedran Rasic 05:55 What is Lead Delta? 07:48 How Ved’s previous startup Autoklose got acquired 11:23 Tips for selling a SaaS business 14:05…
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070: Marketing without Money ft. Therese Tarlinton, Author of SWAP! Marketing without Money
1:10:00
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Do you want to learn how to grow your business without spending big on marketing? Listen to this interview with Therese Tarlinton, author of SWAP! Marketing without Money, where we discussed: Three different types of marketing partnerships you can use to grow your business. Five most important assets in your business you can leverage to collaborate…
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069: How to use case studies to prove your brand's value. (B2B power hour guest interview with Nicholas Thickett)
1:02:46
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Want a powerful way to prove your brand's value? On this episode, we share a recent interview that I did as a guest of #b2bpowerhour. Host Nicholas Thickett and I dive into the value of case studies for B2B sales. Topics covered: - Are case studies still relevant in our digital world? - Where can we use case studies? - How to create a compelling ca…
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068: How to grow your business using referrals ft. Raul Galera of ReferralCandy
1:03:41
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Do you want to learn how to grow your business using referrals? Watch this interview with Raul Galera of ReferralCandy, where we’ll discuss: – How has referral marketing evolved over the past decade? – What’s the difference between word of mouth and referral marketing? – For upcoming brands: When is it the right time to start a referral program? To…
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067: Surfer SEO Audit: Get More Traffic By Optimizing Your Existing Articles
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Do you want to learn how to get more traffic by optimizing your existing articles? Watch this episode where we’ll: – Walk through a live example of how to optimize an existing article (or two) – Share tips that you can use for your own content – Demo the Surfer SEO audit tool Topics discussed: 00:00 Welcome & Intro 04:11 What is On-page SEO? 07:02 …
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066: Breaking down a million-dollar funnel for coaches and consultants ft. Taki Moore of Million Dollar Coach
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Do you want to learn how to set up a million-dollar funnel for your coaching or consulting business? Watch this interview with Taki Moore of Million Dollar Coach where we discussed: – How to build a million dollar funnel – Taki’s content plan for attracting leads – How Taki uses case studies for marketing – How Taki wrote his book without writing a…
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065: Online course design tips for authors, influencers, and subject matter experts ft. Matthew Mason of Superb Learning
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How do you turn your expert knowledge into a successful selling course? Listen in now for online course design tips for authors, influencers, and subject matter experts. In this interview with Matthew Mason of Superb Learning, we discussed: What process does Matthew follow to extract the IP from an expert? What is best, a high-ticket or low-ticket …
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064: How to build a B2B sales pipeline using LinkedIn ft. Nicholas Thickett
1:03:24
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Do you want to learn how to build a B2B sales pipeline using LinkedIn? Join our next live interview with Nicholas Thickett of KO Advantage Group, where we’ll discuss: – Why LinkedIn is Nicholas’ primary sales platform for 2022. – What account strategies are winning in our digital world? – How can customer / market knowledge make or break your strat…
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063: How to send cold emails to land partnerships and collaborations ft. Laura Lopuch of Laura Lopuch Global
1:04:38
1:04:38
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Want to learn how to send cold emails to land partnerships and collaborations? Watch this interview with Laura Lopuch of Laura Lopuch Global, where we’ll discuss: – What’s the #1 question your cold email must answer for your reader to reply “yes”? – What is a cold email, what are the types of cold emails, and how do you use them to grow your busine…
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062: How to build trust and credibility when selling online products ft. Adrian Neumeyer of Tacticalprojectmanager.com
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Do you want to learn how to build trust and credibility when selling online products? Listen to this interview with Adrian Neumeyer of TacticalProjectManager.com, where we’ll discuss: – How to understand the mindset and pain points of your audience – How to create amazing content that gets people excited and generates lots of traffic – How to marke…
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Michael Wark & Anfernee Chansamooth provide a year-end review, with details on their top 3 projects including the lessons and challenges they learned and how the COVID-19 lockdown impacted their productivity. They also give us a glimpse of what they’re preparing for the first quarter of 2022. Discussion Points: [1:06] Michael’s first project – Refi…
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061: How to grow your podcast audience & launch a book ft. Nick Loper of Side Hustle Nation
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Do you want to learn how to How to grow your podcast audience & launch a book? Listen to this interview with Nick Loper of Side Hustle Nation, where we discuss: – Podcast growth: climbing the listener pyramid – SEO: creating content that ranks – Facebook as a discovery channel: Nick’s new favorite tool for list growth Topics discussed: 00:00 Introd…
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060: How to build a successful remote company ft. Liam Martin of Running Remote
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1:01:29
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Do you want to learn how to build a successful remote company? Listen to this interview with Liam Martin of Running Remote, where we’ll discuss: – How did Running Remote build a remote first company with team members in 43 different countries? – What are the top three things people can do to become successful running a remote company? – What are th…
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059: Why word of mouth and referrals will never go out of style ft. Greg Gunther of Your Business Momentum
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Do you want to learn why word of mouth and referrals will never go out of style? Listen to this interview with Greg Gunther of Your Business Momentum, where we’ll discuss: – Why the tagline for Your Business Momentum says Results, Not Recommendations – How to ask for a referral and how to do it correctly and without making the client feel uncomfort…
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058: Money, mindset, and marketing with Stevie V Brown of The Change Starter
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What’s the relationship between money, mindset, and marketing? Watch this interview with Stevie of The Change Starter, where we’ll discuss: – Ditching hourly rates / shifting to value – Differences in genders in money mindset – Packaging value – making sure clients know what they’re getting beyond the obvious – Backing yourself and realising just h…
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056: How to Make your Sales More Predictable with a CRM ft. Jeroen Corthout of Salesflare
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Do you want to learn how to make your sales more predictable with a CRM? Watch this interview with Jeroen Corthout of Salesflare , where we’ll discuss: – How to compete with giants as a small business – Why you should organize your team around habits, not goals – How to do content marketing that doesn’t suck and generates leads – How to simplify an…
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057: Your value is not your time - how to charge more as a consultant ft. Deborah Zahn of Craft of Consulting
55:29
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Do you want to learn how to charge more as a consultant? Watch this interview with Deborah Zahn of Craft of Consulting, where we’ll discuss: – Why did you start helping other consultants? – What is the most common mistake you see new consultants make when they first start? – How to bring in a steady, reliable pipeline of work. Topics discussed: 00:…
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055: How to do keyword research using Ahrefs ft. Gert Mellak of SEO Leverage
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Do you want to learn how to do keyword research to create content that will grow your website traffic? Watch this interview with Gert Mellak of SEO Leverage, where you’ll learn: – How to come up with content ideas for high-ranking articles on Google (that will bring you traffic) – Live demo of how to use Ahrefs for keyword research Topics discussed…
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054: Why Customer-centric marketing is no longer an option ft. Natalie Gullatt of Hubspot
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Do you want to learn why customer-centric marketing is no longer an option? Listen to this interview with Natalie Gullatt of HubSpot, where we’ll discuss: – Customer marketing strategy with Hubspot’s leading customers – Developing case studies and distribution Topics discussed: 00:00 Introducing Natalie Gullatt @ Hubspot 04:07 What is customer mark…
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053: Get Different: 3 Steps to Standing out in a Crowded Market ft. Justin Wise of The Different Company
51:43
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Do you want to learn how to create marketing that works and stands out in a crowded market? Listen to this interview with Justin Wise, Digital of The Different Company, where he’ll share a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing. Topics discussed: 00:00 Intro to Ju…
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The Bean Ninjas Podcast co-hosts Matt Stubbs and Meryl Johnston are back and live at the Chartered Accountants Australia and New Zealand offices in Brisbane. In this episode, Matt and Meryl give us a recap of the early stages of Crossbeam; from its infancy as an idea to building the initial version of the app. They […]…
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052: How to win high-value clients using Linkedin ft. Adam Franklin of Bluewire Media
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Do you want to learn how to win high-value clients using Linkedin? Watch this interview with Adam Franklin of Bluewire Media, where we’ll discuss: – Adam’s 5-Step Nurturing System to convert contacts into clients. – Tips for outreach and connecting with ideal buyers – How to stay top of mind with your connections Topics discussed: 00:00 How Adam Fr…
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051: Leveraging scorecard marketing for generating leads and sales ft. Glen Carlson of Dent
57:53
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Do you want to learn how to leverage scorecard marketing for generating leads and sales? In this interview with Glen Carlson of Dent, we discuss: 00:00 Introducing Glen Carlson 01:35 Why Glen and Daniel Priestley started Key Person of Influence 02:00 Why focus on building influence? 06:29 Launching Dent during the GFC 07:53 What makes a business re…
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050: How to Free the Owner from their Business ft. David Jenyns of SYSTEMology
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Do you want to learn how to free yourself from your business? Listen to this interview with David Jenyns of SYSTEMology, where we discuss: 00:00 David Jenyns’ experience with freeing himself from his business 05:07 Going from a service business to software business 08:44 The 4 stages of all businesses 14:00 finding hard to let go and guilt as the o…
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049: How to do audience research & cold outreach ft. Amanda Natividad of SparkToro
1:07:21
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Do you want to learn how to do audience research & cold outreach? Listen to this interview with Amanda Natividad of SparkToro, where we discuss: – How to do cold outreach – What audience research is and how it’s different from market research – SparkToro’s approach to content – A case study with one of SparkToro’s customers Timestamps 00:00 How Ama…
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048: Creating content clusters to grow your traffic ft. Daniel Danes-Hutt of Convert.com
1:10:33
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Want to learn how how to use content clusters to grow your web traffic and some expert marketing tips? In this interview, Daniel Kingsley Daines-Hutt from Convert.com and Amp My Content: Indepth Content Promotion Training will teach us how to create content clusters to grow your traffic. Topics Discussed: 00:00 How Daniel Daines-Hutt got started wi…
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The Bean Ninjas co-hosts Matt Stubbs and Meryl Johnston are back today walking us through Crossbeam’s progress in recent weeks and they share the excitement of collecting their first recurring payment. They then move into some topics around work-life balance and how they each ensure they are able to run successful businesses and have great […]…
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111. Moving From Beta Users to Paying Customers
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The Bean Ninjas co-hosts Matt Stubbs and Meryl Johnston are back today catching up on the progress Matt has made in the beta testing of Crossbeam. Meryl asks Matt to share some insights on when it might make sense to move from beta to paying users and she also picks his brain about the way […]By Meryl Johnston: Bean Ninjas CEO, entrepreneur and accountant
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Now that we’ve opened up Crossbeam to beta users we are facing a challenge. We are receiving great feedback and feature requests from beta users, but we need to balance that with a tight June 2021 launch date. It isn’t possible to build every requested feature in time for the launch, so we need to […]…
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