It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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065: Online course design tips for authors, influencers, and subject matter experts ft. Matthew Mason of Superb Learning
Manage episode 319383418 series 2094424
Content provided by Anfernee Chansamooth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anfernee Chansamooth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you turn your expert knowledge into a successful selling course? Listen in now for online course design tips for authors, influencers, and subject matter experts.
In this interview with Matthew Mason of Superb Learning, we discussed:
- What process does Matthew follow to extract the IP from an expert?
- What is best, a high-ticket or low-ticket program?
- What is a cohort-based course?
- What is the first thing that is needed to leverage your expertise with online courses?
Topics discussed:
00:00 Meet Matthew Mason
03:00 What is driving the explosion in online courses in the last 5 years?
05:52 The biggest issue with online courses being created today
09:15 Common challenges experts have with creating online courses
11:44 How soon should you involve your audience in your course creation?
13:30 What is an Edupreneur?
14:45 6 keys to turn your knowledge into a signature solution
23:50 What is best: a high-ticket or low-ticket program?
30:40 What is a cohort-based course?
36:00 The #1 reason why people don’t complete courses
37:00 What’s the 1st thing that is needed to leverage your expertise with online courses?
40:50 Example of someone who created a course that nobody could afford
44:00 Matt’s Signature Solution Accelerator
49:00 Matt’s recommended resources for building great online courses
50:20 One thing Matt does for mental health
About Matthew Mason:
Matthew is the Chief Learning Architect at Superb Learning, a digital learning agency. He is a multi-award-winning learning designer with over 20 years experience designing and developing learning experiences.
His focus is on helping people leverage their expertise to create impact through superb learning experiences. He works on building designs that deliver impactful results and allow people to scale their business.
Matthew has been recognised as a Certified Learning Professional (CLP) and a Certified Online Learning Facilitator (COLF).
Resources Mentioned:
- Free assessment – What’s your Edupreneur Score?
- Blue Ocean Mini course
- Matt’s Course Academy
- Matt’s Signature Solution Accelerator
- Online Course Igniter Podcast
- Design for How People Learn (Voices That Matter) by Julie Dirksen
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
--- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message87 episodes
Share
Manage episode 319383418 series 2094424
Content provided by Anfernee Chansamooth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anfernee Chansamooth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you turn your expert knowledge into a successful selling course? Listen in now for online course design tips for authors, influencers, and subject matter experts.
In this interview with Matthew Mason of Superb Learning, we discussed:
- What process does Matthew follow to extract the IP from an expert?
- What is best, a high-ticket or low-ticket program?
- What is a cohort-based course?
- What is the first thing that is needed to leverage your expertise with online courses?
Topics discussed:
00:00 Meet Matthew Mason
03:00 What is driving the explosion in online courses in the last 5 years?
05:52 The biggest issue with online courses being created today
09:15 Common challenges experts have with creating online courses
11:44 How soon should you involve your audience in your course creation?
13:30 What is an Edupreneur?
14:45 6 keys to turn your knowledge into a signature solution
23:50 What is best: a high-ticket or low-ticket program?
30:40 What is a cohort-based course?
36:00 The #1 reason why people don’t complete courses
37:00 What’s the 1st thing that is needed to leverage your expertise with online courses?
40:50 Example of someone who created a course that nobody could afford
44:00 Matt’s Signature Solution Accelerator
49:00 Matt’s recommended resources for building great online courses
50:20 One thing Matt does for mental health
About Matthew Mason:
Matthew is the Chief Learning Architect at Superb Learning, a digital learning agency. He is a multi-award-winning learning designer with over 20 years experience designing and developing learning experiences.
His focus is on helping people leverage their expertise to create impact through superb learning experiences. He works on building designs that deliver impactful results and allow people to scale their business.
Matthew has been recognised as a Certified Learning Professional (CLP) and a Certified Online Learning Facilitator (COLF).
Resources Mentioned:
- Free assessment – What’s your Edupreneur Score?
- Blue Ocean Mini course
- Matt’s Course Academy
- Matt’s Signature Solution Accelerator
- Online Course Igniter Podcast
- Design for How People Learn (Voices That Matter) by Julie Dirksen
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
--- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message87 episodes
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Similar to Authentic Influence
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
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