068: How to grow your business using referrals ft. Raul Galera of ReferralCandy

Authentic Influence

Do you want to learn how to grow your business using referrals?

Watch this interview with Raul Galera of ReferralCandy, where we’ll discuss:
– How has referral marketing evolved over the past decade?
– What’s the difference between word of mouth and referral marketing?
– For upcoming brands: When is it the right time to start a referral program?

Topics discussed:

00:00 Meet Raúl Galera

05:15 About Referral Candy

07:07 The importance of partnerships for growing Referral Candy

07:41 How referral marketing has evolved over the past decade

12:39 The difference between word of mouth and referral marketing

15:30 Why referral programs fail

19:44 The best incentives for referral programs

21:00 How exactly should you structure the incentives

24:30 The right time to start a referral program

28:00 4 steps for setting up a referral program

31:50 Using partnerships & influencer marketing to launch and promote referral programs

34:40 How to measure the ROI of your referral program

38:20 Why & How Referral Candy uses case studies

43:35 Referral Candy’s content marketing strategy

46:33 The importance of community for brand building

47:30 Referral Candy’s 10K Small Business Growth Grant

53:37 Three online eCommerce communities that Raul recommends

56:45 One thing that Raul does for mental health

About Raul Galera:

Raúl Galera is the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs.

Raul currently leads ReferralCandy’s partnership efforts, working alongside agencies, media and tech companies. Referral marketing is a blend of organic content, community marketing and influencer marketing.

Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands.

Resources Mentioned:

• ReferralCandy’s website
• Referral Candy’s 10K Small Business Growth Grant (apply before March 1, 2022)
• Thinking About Starting a Referral Program? Start Here
• ReferralCandy’s case studies
• DTC Fam community for e-Commerce
• Partner League website
• Shopify Partners Slack
• The Bonfire of the Vanities by Tom Wolfe
• Dark Matter: A Novel by Blake Crouch

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

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- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

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