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Is There Really an Automotive Technician Shortage? Chris Cotton Weighs In
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In this episode, Braxton Critcher is joined by Chris Cotton from Autofix Auto Shop Coaching. Chris tackles the hotly debated issue of technician shortages in the automotive industry. He argues that there isn't a shortage of technicians but rather a shortage of "good shops" where technicians want to work. Chris draws insights from a survey he conducted, revealing most technicians leave not due to pay but because of poor management and lack of leadership.
00:00 Good shops attract technicians and have good processes.
04:07 Dealership problems leading to technician shortage and solutions.
09:13 Shift mindset, unique offerings, competitive pay, benefits.
11:19 Climate change impacts business and consumer behavior.
If you'd like to take the survey Chris mentions, you can here: https://autofixautoshopcoaching.surveysparrow.com/s/Survey-Why-are-technicians-leaving-the-industry/tt-ahB4A5Gxemv3tt84dp3hYZ
To learn more about Auto Fix Auto Shop Coaching, go here: https://autoshopcoaching.com/
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