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"Ghost Car Chronicles: Inside Apple's ILL-Fated Project Titan"
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"Ghost Car Chronicles: Inside Apple's ILL-Fated Project Titan"
In this episode of Autosphere Insights, we delve into the captivating story of Apple's ambitious venture into the realm of electric cars. Renowned for revolutionizing the tech industry with its iconic iPhone brand, Apple embarked on a decade-long odyssey termed "Project Titan," investing a staggering $10 billion in pursuit of an autonomous electric vehicle. However, to the surprise of many, this monumental project came to an abrupt halt. Join us as we unravel the mystery behind Apple's decision, exploring the intricate details of why and how this groundbreaking endeavor met its untimely end.
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